Meet The Team
At Channel Signal, we combine deep industry experience with a shared mission to help brands unlock the full power of customer feedback.
Troy Oldroyd has served as Channel Signal’s Chief Technology Officer since the company’s founding. As a pioneer in consumer review analytics, Troy has been instrumental in architecting and evolving the platform to meet the changing needs of leading consumer brands. His ability to translate complex data challenges into elegant, scalable solutions has positioned Channel Signal as a trusted source of customer intelligence in a rapidly shifting digital landscape.
With deep expertise in data engineering, AI integration, and scalable infrastructure, Troy has led the development of innovative tools that allow clients to extract clear, actionable insights from noisy, unstructured review data. He continues to push the platform forward by integrating emerging technologies, enabling teams across marketing, product, and insights to make faster, smarter decisions rooted in the authentic voice of the customer.
Troy Oldroyd
Chief executive Officer
Chris Searles brings over a decade of experience in business intelligence, analytics, and digital operations to his role as Chief Operating Officer at Channel Signal. With a strong foundation in data strategy and performance measurement, Chris has led the development of scalable systems that turn complex customer review data into actionable business insights for leading consumer brands.
Before joining Channel Signal, Chris built and managed analytics programs across digital media and health-tech companies, specializing in tools that connect marketing performance with customer behavior. At Channel Signal, he oversees operations with a data-first mindset—ensuring that product development, client success, and strategic growth are all aligned through measurable, insight-driven outcomes. His leadership continues to shape the company’s mission to make consumer feedback a source of competitive advantage for every team that touches the product lifecycle.
Chris Searles
Chief OPERATING Officer
Jillian Thompson leads data quality and integrity at Channel Signal as Head of Data Control. With a strong background in quality assurance, analytics, and structured data systems, she ensures that every piece of customer review data powering the platform is accurate, reliable, and delivered on time.
Jillian’s meticulous approach and deep understanding of data validation processes are key to Channel Signal’s reputation for clean, trustworthy insights. She works closely with both technical teams and client stakeholders to ensure that incoming data feeds, product mappings, and platform outputs meet the highest standards. Her attention to detail allows clients to make confident decisions based on clear, dependable review intelligence.
Jillian Thompson
HEAD OF DATA CONTROL
Paul Kirwin founded Channel Signal in 2011, building on his earlier success with ExpertVoice. As online product reviews began reshaping the retail landscape, Paul saw an opportunity to create a platform that transformed consumer feedback into enterprise-grade intelligence. The result was Channel Signal—an AI-powered tool that delivers authentic, actionable insights to brands seeking to understand how their products are perceived in the marketplace.
With a background in broadcast journalism, Paul has launched and led three communications companies, earned multiple Rocky Mountain Emmy Awards, and served on the Forbes Technology Council. In addition to advising Channel Signal, he is currently focused on an environmental initiative dedicated to land and water preservation.
Paul Kirwin
Founder / Advisor