Real Impact, Verified By
Our Partners
We needed to go beyond category expansion
"Leadership challenged us to deepen our understanding of the consumer and rethink product development. Channel Signal helped us identify where to improve within our existing lineup, including price, value, and packaging decisions."
— Director of Product Strategy
Use Case:
- Isolated product-level review trends across retailers
- Identified value versus premium perception gaps
- Aligned pack and pricing architecture to meet shopper needs
Channel Signal shows us what drives brand love or friction
"The platform gives us real-time clarity on what customers love and where they hesitate. We now use these insights to refine messaging and improve customer touchpoints post-purchase."
— Senior Manager, Brand Communications
Use Case:
- Flagged friction points by feature, theme, and channel
- Identified advocacy drivers in loyalist segments
- Informed influencer and social briefs with real feedback
Use Case:
- Tracked reactions to specific product features
- Linked functional claims to real satisfaction
- Shaped go-to-market messaging based on customer priorities
- Monitored a launch in a specific retail channel with SKU-level granularity
- Compared performance across DTC and major retail partners
- Provided marketing and product with actionable feedback loops
Use Case:
We finally have a tool that connects strategy to the voice of the customer
"Our focus used to be on awareness and conversion. Channel Signal helps us track advocacy, letting us evaluate whether unique features actually drive preference in the market."
— VP of Consumer Insights
We get the full picture, right down to the SKU
"Channel Signal lets us drill into review data by retailer, launch window, or category. We can monitor performance in a specific channel and compare it to others in real time."
— Retail Insights Lead