Our technology, Our Dashboard

Channel Signal is a social media reporting and analytics company designed to provide cost-effective business intelligence.

natural language processing platform

The Channel Signal™ intelligence gathering process begins with searching the web for mentions of your company, products or services, using a combination of custom built search agents and large search engines.

The search data gathered is then imported into our Natural Language Processing (NLP)  platform, where all mentions and posts are automatically filtered by contextual relevance, assigned sentiment (positive, negative, neutral) and tagged into the proper business segment or department.  Our NLP is wicked fast, so no need to worry about it keeping up with the volume.

A Channel Signal editor now reviews all of the work done by the NLP, makes corrections and approves all of these posts for transfer into the Channel Signal dashboard. 

 

The Dashboard

Companies receiving a Corporate Report or individual Brand Report also have  24/7 access to a real-time Channel Signal Dashboard.  The dashboard provides a snapshot of what’s happening right now, in consumer conversations about your brand.  A pie chart shows the volume of comments from each channel: Twitter, Blogs, Facebook or Customer Reviews. Each of those channels has its own work area, with a term cloud to show you what words and phrases are turning up most frequently and a line graph tracking activity levels. Clicking on a term in the cloud, or a point along the graph lines will open boxes providing greater detail.

The Dashboard also has a search function where you can search by word or phrase for a very specific event, product, sponsored athlete or promotion.