THE HUMAN FACTOR makes the difference
After all, we are talking about people talking to and about your brand. That takes interpretation. Everyday Channel Signal editors work with our editing console to make sure the automation is learning your technology, events and new products. They make corrections, and teach the machine new words and emoticoms.
Channel Signal analysts review the clean data supplied by the editors. They are looking for spikes in trends, or an unusual comment that might be getting traction (going viral). Most of all, they are reviewing the information to prepare for the end-of-the-month report in which they are to provide perspective into the existing and emerging issues: why a developing conversation is important, the momentum of a new event, or the collective consumer opinion of a new product.
Meet the Channel Signal Management Team
CEO, Paul Kirwin
Paul is the founder and CEO of Channel Signal. He also founded eXperticity, the fastest growing online retail training platform in the sporting goods business. He was the creator of Kirwin Communications, an award-winning advertising agency, which specialized in creating all forms of media for clients.
Paul began his career as a radio and television journalist. In 2010 he was named by the news publication SNEWS as one of the ten most influential people in the Outdoor Industry. He is a Rocky Mountain Emmy award winning writer and director.
He is no stranger to most outdoor pursuits in the mountains of Park City, Utah.
Chief Operating Officer, Carson Stanwood
Carson founded Stanwood & Partners Public Relations in 1991 and built it into the leading PR firm serving the outdoor, snowsports, cycling, and human-powered recreation categories. The company was bought by, Minneapolis-based Carmichael Lynch Spong in 2008. Carson oversaw the ownership transition for one year, serving as chairperson of the Sustainability and Environmental Practices Group and as a senior member of the Digital PR Group.
Having lived in Jackson Hole a good part of his life, Carson actively lives the mountain dream of backcountry skiing, mountain biking and long treks on his road bike.
Natural Language Processing Specialist, David L. Bean
David directs building automation into the ChannelSignal application through natural language processing. Prior to ChannelSignal, he founded and served as Chief Technology Officer of Attensity, a pioneer in text analytics. David is the author/recipient of six patents and has over sixteen pending software patents. He is an Adjunct Assistant Professor in the University of Utah's Linguistics Department, where he teaches applied computational linguistics. David is a sought-after guest lecturer to a wide range of commercial and academic groups. He is also passionate about lecturing at the elementary school level to introduce young minds to astronomy, physics and other cool science things.
If you have an antique tractor, David will either buy it or fix it for you.
CHIEF ANALYST, David Sweeney
For 20 years David has been involved in many aspects of the outdoor industry. From management and purchasing on the retail side, to sales, systems and marketing on the vendor side. Additionally, in the early days of the Internet he worked as a developer and strategist for a web services firm. As an analyst, his understanding of the outdoor vertical and new media help Channel Signal clients interpret their data and improve their customer service and marketing strategies.
David is an avid outdoorsman and especially adept at enjoying life in the wilds of the midwest, think Euell Gibbons.
SENIOR EDITOR, Nicole "Ned" Droitsch
Nicole has been working in the marketing and public relations field for over 15 years. She specializes in seeing the big picture of business messages and marketing plans. Ned holds a BS in Mass Communications and a MBA. She enjoys the new world of social media and sees how it is defining today's businesses. She lives in Salt Lake City enjoying the outdoors with her husband and young family.
