Let’s get a definition together before we address this subject. Peer-to-Peer Conversations, in this context, are unfiltered communication between two people. It is real. It is not influenced by a third party. No one is asking leading questions. It is authentic. Focus Groups are not as effective anymore simply because companies realize that group dynamics [...] Read More
A few months ago Channel Signal had the opportunity to view a social media report generated for a large company in the outdoor industry. The company asked us to evaluate it. We did and found that it was loaded with noise generated from affiliated or associated marketing sites, and discount sites. These sites use all [...] Read More
In our last update we reported that the top three issues people talk about online are: Relationships Health Hobbies. And that the Boston Marathon encompasses all three. We are now seeing, online, the huge outpourings of opinions from every quarter of the country. We also reported that the Marathon touched hundreds of thousands of Americans [...] Read More
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